A Dealer's Guide to Wholesale Branded Ice Scrapers

Wholesale promotional ice scrapers are worth buying for a dealership when customers keep them in the car all year and use them every time it snows, with your logo and a way back to your service lane on top. The usual choices are a keychain or plate frame, a $2 giveaway scraper, or nothing at all. This guide covers where to hand one over, what to print, what it costs and how to try it small with a 100-unit pilot.

Key takeaways

• The usual dealer gifts each made sense. The question is where your name is between visits.
• Snow falls during the workday, at school pickup and outside the grocery store. A tool that rides in the car comes out every time.
• Print your logo plus QR codes for service booking, reviews and trade-in value.
• Try it small: a 100-unit pilot at one service lane or delivery desk.

What dealers hand over today, and why it made sense

A keychain is cheap and rides on the key ring every day. A plate frame puts your name on the car for years. Some dealerships hand over nothing, which is one less thing to order and stock.

The $2 scraper made sense: every car went home with one, and nobody complained. The trouble comes in January, when it snaps or ends up under a seat. The keychain sits in a pocket, and the plate frame faces the driver behind. None of them gives the customer a way back to your service lane.

The quiet stretch between visits

A customer might see your service lane two or three times a year. Between those visits, there's little from your dealership in their day.

Snow doesn't wait for a service visit. It falls while they're at work, during school pickup, while they're in the grocery store. When they walk back out to a covered car, they reach for whatever is in it. Follow-up that rides along. Emails sit in an inbox. Yours sits in their car, logo and QR codes on top.

It keeps your dealership in front of your customers between service visits. That's where repeat service and the next car purchase come from. The same thinking works for firms that see clients a few times a year: a personalized ice scraper as a client gift.

Where to hand one over

• The service lane, at pickup. The customer is already thinking about the car.
• The delivery desk. New and used buyers drive off with your name in the car from day one.
• The sales floor. A shopper who leaves without signing still drives home with your logo and a QR code to trade-in value.

What to print: logo, QR codes for service booking, reviews, trade-in value

The Customization Zone on top is 6 × 6 inches standard, up to 8 × 8. Your logo prints there in full color. Every scan lands with you. Up to 5 QR codes open pages you pick, from service booking to trade-in value.

Three fit most dealerships: service booking for the next visit, your review page, and trade-in value for owners wondering what their car is worth. A short label under each code tells the customer where it goes. The next service visit can start in their driveway. They clear the car, see your logo, and the QR code to book is right there.

Order before the first snow

Branded units take a proof, then printing: about 3 weeks from proof approval for up to 249 units, with larger orders quoted per order. Counting back from your first snow gives you a date to approve the proof by. And because the unit stays in the car all year, one handed over in spring or summer still has your name in the car when snow comes back.

Where The EDGE fits

We make The EDGE, so take this as our description, not a ranking. Same blade-on-a-stick design for over 70 years. The EDGE drops the stick. It's a patented, 18 × 14-inch snow and ice scraper in matte-black heavy-duty ABS with a rubber edge, and no handle or brush. The Tri-Force Blade System gives 46 inches of hard blade for glass and ice, and the Primary 18" Bull Nose Blade gives 4x more removal per pass than a 4-inch scraper. The paint-friendly Rubber Snow Plow moves loose snow. Hand one over at the desk, in the service lane, or to a shopper still deciding. It stays in their car all year.

• Your logo and up to 5 QR codes, in their car all year. Full color, 6 × 6 inches (up to 8 × 8).
• 100-unit pilot: $20.50 a unit ($2,050), branding included, no tooling fee, no obligation to reorder; down to $17.50 and below at 3,000+.
• Deposit: $455 plus tax, refundable in full until you approve the proof. About 3 weeks from proof approval for up to 249 units.
• Every unit matches the proof you approve, and we replace any unit with a defect.

See it at your dealership. Watch the handoff, your team's routine and how customers respond before you decide on more. See the 100-unit pilot or call 833-979-3343.

Running a 100-unit pilot

A pilot is small enough to watch closely. One service lane or one delivery desk keeps it simple: the same few people hand over every unit, and customers hear the same words.

The handoff can be one line, something like: "This is for your car. It stays in there all year, and the code on top books your next service."

Then watch two things: QR scans, the easiest to track since each code opens its own page, and what customers say when they come back. Together they show whether to keep the codes as they are, change a page or add another desk.

Frequently asked questions

What's the minimum order for branded units?

100 units, at $20.50 a unit ($2,050) with full-color branding included. The balance is due on delivery, Net-15. Fleets and other businesses can see The EDGE for businesses.

What can we print on it?

Your logo in full color and up to 5 QR codes, each to a page you pick: service booking, reviews, referrals, offers, trade-in value or a meeting link. You see a proof before anything prints.

Does it stay in the car after winter?

Yes. It stows flat or upright and stays in the car all year, so your logo goes wherever the car goes.

What if a unit has a defect?

Every unit matches the proof you approve, and we replace any unit with a defect.