Personalized Ice Scraper: A Business Gift Clients Keep

A personalized ice scraper makes a good client gift when your clients park outside in snow. It rides in the car all year and comes out every time it snows, with your logo and a QR code to book a meeting or send a referral on top. Below: how it compares with the usual client gifts, what to print, when to give it, what it costs and how the IRS $25 business-gift limit applies.

Key takeaways

• It suits clients who park outside where it snows.
• The usual gift says thank you on the day. This one rides in the car all year.
• Print your logo, a way to reach you and one QR code for your main ask.
• Hand it over at meetings you already have: year-end reviews, closings, renewals.

What clients get from you now

The usual gift does its job. A mug or a cookie box says thank you on the day. Then it's eaten, or it's in a cabinet. The EDGE goes in the car and comes out every time it snows.

There's a reason firms send those gifts. They're simple to order, nearly everyone likes them, and they arrive right when you want to say thanks. A wall calendar earns its spot on the desk too. For a thank-you on one day, they work well.

What a cookie box can't do is come back out. By spring, most of what went out in December is used up or put away, and none of it gives a client a way back to you.

The months between appointments

Between appointments, clients have no reason to see your name. A tool they use every time it snows puts it back in their hands.

Snow doesn't keep office hours. It falls while they're at work, at the grocery store or at school pickup, and they clear the car before they drive anywhere. Your logo is right there on top. Think about where your gift is in February. The card is in the recycling, the cookies are gone, and the scraper is in the car.

It keeps your firm in front of clients between appointments. That's where referrals and the next piece of business come from. Handed over once. Used every time it snows.

More on judging a gift by how often it's used: gifts and cost per impression.

When it fits, and when it doesn't

It fits when your clients park outside where it snows: the Northeast, the Midwest, mountain towns. If most of your clients live where it rarely snows, a scraper will sit unused, so give them something else.

Buying for a dealership instead? See our dealer's guide to wholesale branded ice scrapers.

What to print

The print area on top, the Customization Zone, is 6 × 6 inches as standard and up to 8 × 8 inches, in full color. Most firms need three things on it:

• Your logo: the version your firm owns, as a vector file if you have one.
• A way to reach you: a phone number or web address, large enough to read at arm's length.
• A QR code: to a meeting link, a referral page, a review page or an offer. Every scan lands with you.

If you have one ask, print one QR code. Send it to the page you'd point a referral to. Up to 5 codes fit, but one ask is simpler to follow.

You approve a proof before anything prints.

When to give it: year-end reviews, closings, renewals

Hand it over in person, at a meeting you already have.

• Year-end reviews: November and December meetings come as the snow starts.
• Closings: hand it over with the keys. A new homeowner in a snow town will reach for it the first time it snows.
• Renewals: a policy or account renewal is a natural moment for a thank-you that lasts past the meeting.

Order before the first snow. Production takes about 3 weeks from proof approval for up to 249 units, and larger orders are quoted per order.

Budget and the IRS $25 limit

The 100-unit pilot is $20.50 a unit, or $2,050, with full-color branding included and no tooling fee. The price steps down with volume, to $17.50 and below at 3,000 or more. Before production, you pay $455 plus tax, refundable in full until you approve the proof.

At the $20.50 pilot price, each unit is under the IRS $25 business-gift deduction limit. Ask your tax professional.

We don't promise what a gift brings back. Count the clients who park in snow and size the order from there.

Where The EDGE fits

We make The EDGE, so take this as our description, not a ranking. Branded snow and ice tools your clients keep. It's a patented, 18 × 14-inch snow and ice scraper in matte-black heavy-duty ABS with a rubber edge, and no handle or brush. The Primary 18" Bull Nose Blade gives 4x more removal per pass than a 4-inch scraper, and it stows flat in the car all year. CPA firms, financial advisers, a mortgage lender and a ski-town real estate brokerage have ordered branded units.

• Your logo and up to 5 QR codes, in their car all year: referrals, reviews, offers, a meeting link.
• 100-unit pilot: $20.50 a unit ($2,050), full-color branding included, no obligation to reorder.
• Deposit: $455 plus tax, refundable in full until you approve the proof. Every unit matches the proof you approve, and we replace any unit with a defect.

You see clients a few times a year. They'll use The EDGE every time it snows, with your name on it. See The EDGE for businesses or email info@edge.store.

Frequently asked questions

What's the minimum order for branded units?

100 units, at $20.50 a unit with full-color branding included and no obligation to reorder.

How long does an order take?

About 3 weeks from proof approval for up to 249 units. Larger orders are quoted per order.

What happens if a unit has a defect?

Every unit matches the proof you approve, and we replace any unit with a defect.

Can we see one before we order?

Yes. A single EDGE is $29.99 on our site, or call 833-979-3343 to talk through a branded order.